Amaro Santa Croce was born as a symbol of gratitude to the heroic soldiers returning home. Created with love and passion to celebrate their return, time seemed to have erased its existence. In the heart of an Italy healing from the scars of war, the legend of Cloelio and his Amaro Santa Croce stands as an emblem of love, dedication, and tradition.
In this village, where time seems to have stood still, there is an ancient fountain, adorned in the center by a face that has watched over the people of Santa Croce for centuries. According to legend, it represents a protective nymph who blesses the village with abundance and prosperity. On full moon nights, the nymph comes to life, dancing around the fountain and pouring water from her hands to ensure a bountiful harvest and protect the village.
Cloelio, a brave soldier with an indomitable spirit, had yearned during the darkest years of the conflict for the day when he could once again embrace his beloved Vittoria and his native land. Cloelio's passion for medicinal herbs was a true family tradition, passed down from his father, Don Filippo, a man of great knowledge in the community.
Upon his return, Cloelio found Vittoria waiting for him. Together, they decided to commemorate the end of the war by creating Amaro Santa Croce, an infusion of select herbs, a symbol of resilience and gratitude. Vittoria became the guardian of the secret recipe, and every ingredient was carefully chosen to celebrate the renewed peace.
The recipe for Amaro Santa Croce was kept hidden in the pages of a diary until 1973, when it was rediscovered by chance. From that moment on, enthusiasts worked tirelessly to bring the Amaro back to the table in 1976, keeping the original recipe intact.
Today, Amaro Santa Croce is a symbol of quality and tradition. Each bottle tells the story of a village steeped in passion, a product that speaks the language of quality and respect for nature. It's the certainty that, in every drop, there's a piece of history and a fragment of that enchanted village.
