His own story

A small historic village, nestled among the rolling Sannite hills, began to breathe after the end of the First World War. It is here, in Santa Croce del Sannio, that this fascinating story comes to life.

The Years of Rebirth. Amaro Santa Croce was born as a symbol of gratitude towards the heroic soldiers returning home. Created with love and passion to celebrate their return, time seemed to have erased their existence.

Destiny Surprises. In 1975, the historic recipe for Amaro Santa Croce was found by chance. It was as if the past had decided to reveal itself, hiding its precious legacy between the pages of an ancient diary, belonging to Cloelio's partner, a young soldier passionate about medicinal herbs.

A Magical Moment. The discovery was a magical moment. Amaro Santa Croce contained much more than a simple liqueur: it was an elixir of authentic emotions, a link with history and tradition that deserved to be passed down.

Tradition lives again. Starting in 1976, a team of enthusiasts worked tirelessly to bring Amaro Santa Croce back to our tables, experimenting with new techniques but leaving its ancient recipe unchanged.

A Journey Through Time. Today, Amaro Santa Croce continues to enchant with its history of mystery and passion. Every sip is a journey through time, a connection with the roots of a community that has been able to preserve a precious treasure.

The Essence of Love and Samnite Tradition. Whether you are attracted by the fascinating history or lovers of quality liqueurs, Amaro Santa Croce is ready to brighten your evenings, bringing with it the essence of love, history and Samnite tradition.